Edited release
08/14/26
For the third-straight year, University of Iowa Health Care was ranked the No. 1 “most humanizing” health care brand in the United States, according to a recently published brand report drawing on in-depth research from more than 29,000 consumers.
The Humanizing Brand Experience report by the brand experience company Monigle ranks more than 220 brands across 75 markets with consumers ranking health care brand footprints in their respective markets. The report examines all the ways in which a person experiences a health care brand through an organization’s clinical facilities, providers, research endeavors, and public perception.
UI Health Care, which was also ranked No. 1 in the 2024 and 2025 Monigle report, improved its overall score this year, reinforcing the impact of its researchers, educators, providers, nurses, and care teams that serve Iowans across the state.
UI Health Care performed well above the national average in categories such as quality medical outcomes, Innovation, Empathy, Transparency, Academic Medicine, and Best People.
You can keep up to date on the latest information from UI Health Care at uihealthcare.org/news