UI Athletics news release
IOWA CITY, Iowa – Iowa Athletics and Cedar Ridge Distillery announced today 1847 Bourbon and 1847 Vodka, a collection of limited-edition spirits celebrating Hawkeye pride and tradition. Through a partnership facilitated by
Named in recognition of the establishment of the University of Iowa in 1847, the collection pays tribute to the university’s rich history and legacy. Each bottle features a co-branded design with the iconic Tigerhawk logo, celebrating the tradition, pride, and unwavering loyalty that unites the Hawkeye community.
“We are excited to celebrate this expanded partnership with Cedar Ridge and the introduction of 1847 Bourbon and Vodka to Hawkeye fans,” said Matt Henderson, Deputy Director of Athletics, External Relations at University of Iowa Athletics. “Cedar Ridge has been a valued partner of the Hawkeyes for many years, and their commitment to quality, innovation, and Iowa-made craftsmanship aligns with what our fans appreciate and support. This partnership provides a unique opportunity to share a high-quality product that reflects the pride and tradition of our state while creating new ways for fans to connect with Hawkeye Athletics. We look forward to continuing our strong relationship with Cedar Ridge and building on the success we’ve achieved together.”
1847 Bourbon and Vodka will officially be available for purchase in stores across Iowa beginning in August, and served to fans in select premium club areas inside Kinnick Stadium and other Iowa athletic venues throughout the year.
Since partnering with Iowa Athletics in 2024, Cedar Ridge has given fans a distinctive way to celebrate the Hawkeyes, with every bottle of 1847 Bourbon and Vodka supporting the future of the program.
“As Iowa’s first licensed distillery, everything we do is rooted in our pride for this state, its homegrown corn, and its people,” said Jamie Siefken, President of Cedar Ridge Distillery. “The Hawkeyes represent the very best of Iowa’s grit, tradition, and community – values we pour into every single bottle of Cedar Ridge. We are thrilled to craft the official spirits of University of Iowa Athletics, bringing fans together to raise a glass on game day. Go Hawks!”
Hawkeye Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Iowa Athletics and oversees all sponsorship agreements on behalf of the Hawkeyes.
Cedar Ridge Distillery and Iowa Athletics encourage fans 21+ to drink responsibly.
About Cedar Ridge Distillery
Founded by Jeff and Laurie Quint in 2005, Cedar Ridge Distillery is Iowa’s first and oldest distillery celebrating its 21st Anniversary. It provides premium Midwest Whiskey from America’s grain belt, managing every step of production while allowing nature to be the ultimate guide. Their signature portfolio is anchored by the Original 86 Iowa Bourbon, the number one selling 750ml bourbon in Iowa. Influenced by its winemaking heritage and agricultural roots, Cedar Ridge Distillery consistently produces high-quality, award-winning products – proving that exceptional whiskey can be, and is, made in Iowa. Learn more at CedarRidgeDistillery.com.
About Iowa Athletics
The Iowa Athletics Department sponsors 22 NCAA teams. Historically, Hawkeye teams compete at a high level of success, having won 29 team national championships and 138 Big Ten titles. Individually, Iowa student-athletes have performed at the highest level, capturing NCAA and Big Ten championships. Over the years, several Hawkeyes have garnered national player of the year honors, including the Heisman, Naismith and Hodge trophies. Hawkeye student-athletes also excel off the field, reaching their academic goals and earning a college degree, while being active and engaging with those in the community. Countless Iowa student-athletes have gone on to successful careers outside of athletics following graduation.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.