Making friends as an adult can be difficult, especially during seasons of life filled with careers, raising children, and busy schedules. Three local photographers are hoping to change that through Her Social. Her Social is a newly founded women’s community organization dedicated to creating spaces where authentic friendships can grow.
Founded by Madi Jeno, Emily Moore and Kyndal Goeders, Her Social was created after the trio recognized a growing need for in-person community among women in Ames.
“I think we’ve all been hanging out for mental health reasons, for friendship reasons,” Jeno said. “Sometimes when there’s not already a space created, it’s hard to find that sense of community, especially as you start to hit your mid-20s to 30s. It happens less naturally, especially when you’re raising young kids.”
The idea began taking shape after the three attended an event together earlier this year. While they had discussed the concept before, the experience confirmed there was room for something similar in Ames.
Drawing on their backgrounds in the wedding industry, where planning events and bringing people together is second nature, the founders decided to create the community they had been searching for.
While many attendees have been women in their 20s through 40s, the founders emphasize that Her Social welcomes women of all backgrounds and life stages. Their events range from casual social gatherings to collaborations with local businesses. They offer options for those who may not be interested in traditional nightlife.
For the founders, the organization’s mission extends beyond hosting events. They hope to rebuild something they believe has become increasingly rare: genuine human connection.
“I feel like we’ve kind of lost this beauty of having human connection,” Jeno said. ”Since 2020, it’s felt heavier. People just need that push because it’s hard to put yourself out there.”
Moore believes friendships between women offer a unique kind of support that can span generations. “I think women bring something so special to other women,” she said. “Being able to connect with women who are different than you, or who are similar to you, is so special. Creating that generational friendship and community is really important.”
Creating an inclusive environment has also become one of Her Social’s top priorities. During events, the founders intentionally watch for attendees who arrive alone, introduce themselves, and help newcomers connect with others.
“My goal when we have an event is to keep my eyes open for people who are on their own,” Moore said. “It’s really easy to come with your group of friends, but I’m always trying to look for that person who came alone and introduce them to someone else.”
Their advice for first-time attendees is simple. “Just show up and be yourself,” Jeno said. “Introduce yourself to at least one new person you’ve never met before and ask them questions about themselves.”
Although Her Social is still in its first year, the founders say the response has already been rewarding. One of their favorite memories came after their “Beads and Besties” event. Women gathered in a local park to make friendship bracelets, laughter echoing across the park. Jeno recalled, “It was one of those moments where you’re just so grateful to be alive. I get to do this with these two women, and I love it.”
For Moore, seeing connections continue beyond the events themselves has been equally meaningful. She was at the library and saw another woman who had been at one of the events. She said, “Just seeing those connections happening out in the community has been super fun.”
For women who may feel uncertain about attending an event alone, the founders hope Her Social offers a welcoming place to take that first step. While meeting new people can be intimidating, they believe meaningful friendships begin when someone is willing to show up and start the conversation.
As digital communication continues to replace many face-to-face interactions, Her Social is working to create opportunities for genuine connection. Through shared experiences, casual conversation, and community-focused events, the organization hopes to remind women that lasting friendships are still built the old-fashioned way. By spending time together.